Paul Martin, one of the country's finest direct response specialists reports he makes just a half dozen to a dozen phone calls to potential customers of his offers. He says this primitive, yet highly effective "market research" technique yields invaluable dividends. Information about whether you're going after the right prospects; what their hot buttons are; what they're looking for in an offer.
He just calls like a person from an "independent" survey company and asks a few questions.
"It's better than focus groups," Paul says.
So that's a great little trick anybody can use to help them determine the right offer for the audience you're after.
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