Yellow Pages: Over used, under used... and ABUSED!

Yellow Page Advertising. One of the most over used, under used, and certainly one of the most abused tools of marketing in business today… A key weakness in almost everybody's marketing arsenal… a weapon virtually everybody believes is crucial to their success -- one almost everybody pays for -- but one that almost nobody understands and even fewer use effectively. You must treat your yellow page advertising like any other ad. It’s got to have a strong headline and you’ve got to make a specific offer. Nobody does these two things in the yellow pages. If you do, you’ll have a tremendous competitive edge.