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Wednesday, February 20, 2008
Tuesday, February 19, 2008
4 Jobs of Advertising
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There are four jobs any marketing effort must successfully complete of that effort is to be successful. Here they are…
Never Send A General Agency
If you don't want to watch the 2-minute video below, here is the transcript you can read…
NEVER SEND A GENERAL AGENCY TO DO A DIRECT RESPONSE JOB
I’m sorry folks. That almost never works. I mean, once in a while a traditional agency will luck out. They’ll stumble across a slam dunk easy situation where the product and the offer are perfectly positioned at just the right time, and they hit a home run. But it’s all a matter of luck and the agency is incapable of repeating that kind of success on a regular basis.
(Incidentally, the opposite may also be true. You generally don’t want to send a direct response agency to do a strictly institutional or image-oriented ad campaign. I believe strong direct response campaigns do positively impact company, brand or product image, but if that’s all you’re looking for, there may be better ways to do it. On the other hand, the best image campaigns seldom carry any direct response message with them at all, so they can’t do a thing for generating immediate sales.) And general agencies just don’t understand direct response, so don’t ask them to do it.
NEVER SEND A GENERAL AGENCY TO DO A DIRECT RESPONSE JOB
I’m sorry folks. That almost never works. I mean, once in a while a traditional agency will luck out. They’ll stumble across a slam dunk easy situation where the product and the offer are perfectly positioned at just the right time, and they hit a home run. But it’s all a matter of luck and the agency is incapable of repeating that kind of success on a regular basis.
(Incidentally, the opposite may also be true. You generally don’t want to send a direct response agency to do a strictly institutional or image-oriented ad campaign. I believe strong direct response campaigns do positively impact company, brand or product image, but if that’s all you’re looking for, there may be better ways to do it. On the other hand, the best image campaigns seldom carry any direct response message with them at all, so they can’t do a thing for generating immediate sales.) And general agencies just don’t understand direct response, so don’t ask them to do it.
Monday, February 18, 2008
Never Send A General Agency to do a Direct Response Job
Subscribe to this blog for regular 30-second to 2-minute video marketing tips. Today's tip is a key secret to avoiding mistakes in direct response marketing.
Thursday, February 14, 2008
9 Rules of Direct Response Marketing
If you don't want to take the time to watch the video below, here is what it says…
The first nine rules of direct response marketing are…
1. TEST 2. TEST
3. TEST 4. TEST
5. TEST 6. TEST
7. TEST 8. TEST
9. TEST
Rule number 10 is… track everything you test.
And rule number 11 is… once you’ve tracked, look at those results and use them to make better marketing decisions.
The first nine rules of direct response marketing are…
1. TEST 2. TEST
3. TEST 4. TEST
5. TEST 6. TEST
7. TEST 8. TEST
9. TEST
Rule number 10 is… track everything you test.
And rule number 11 is… once you’ve tracked, look at those results and use them to make better marketing decisions.
The First 9 Rules of Direct Response Marketing
Check this blog for regular video marketing tips. This one is on 11 critical rules for successful marketing for small businesses.
Monday, February 11, 2008
30 sec 1
Check this blog daily for a 30-second to 2-minute video marketing tip. Today's tip is on how to "genetically engineer" your marketing for ever-increasing success -- making you the "Sherlock Holmes" of success
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