What is a Coach?

Being a Marketing Coach, I like this quote from the immortal VInce Lombardi.

"A coach is someone who tells you what you don’t want to hear, and has you see what you don’t want to see, so you can be who you’ve always known you can be."

I've always said that a Coach is both your best friend and your worst nightmare. Your best friend because a Coach shows you the things you MUST do to be successful. Your worst nightmare because once you know what you must do, a Coach MAKES you do it.

Success,
Jim